» Tagged 'High Pointe Media'

Changes, New Sites, New Info

Foldback, Media - by - August 10, 2009 - 10:56 Etc/GMT+5 - Be first to Comment!

As part of our ongoing upgrade, we have completed another set of changes in some of the websites related to this blog (mediaartsdad.com), the High Pointe media ministry and where you can expect what information to show up. Full Story

Media Team Workshop and training retreat

Excellence in the Arts, Foldback - by - January 3, 2009 - 02:23 Etc/GMT+5 - Be first to Comment!

January 9, 10 and 11th the media team will have our Media workshop and on site retreat. This is a great time to get involved and see how the media team is ministering and how you can be a part of the ministry.

For those already involved in the media ministry, this workshop is an excellent time to be refreshed, learn new skills and hone existing skills. We will also work together to refine our weekly procedures to become more effective and make the work of the ministry easier to maintain and manage.

We invite current team members, new team members and those who want to at least check out the media team to this retreat.

Schedule: (All Sessions AND SUNDAY LUNCH are in the EAST TRAINING ROOM)

Friday, January 9th –
7-9pm Session 1: High Pointe Media Ministry – General Session for all current and new team members. PLEASE PLAN ON ATTENDING!

Saturday, January 10th
9:30 – 11:30 am Session 2: Video Team – Directing (TV, IMAG, Webcast) – Directing, Improving our production, rehearsals, Operator Check sheets.
1:30 – 3:30 pm Session 3: Video Team – Camera Operators – Camera Operation Training, from basic to advanced. Camera Operator Check sheets.
6:30 – 8:30 pm Session 4: Audio Team – Improving the Mix – Compressors – Routing. Audio Operation Check Sheets.

Sunday, January 11th
12:45 pm – Pot -luck Lunch and wrap-up. We will provide drinks and wares, please bring a main dish or side dish with enough for your family plus a couple. Families are welcome to attend.

So what is Foldback?

Foldback - by - May 19, 2008 - 17:33 Etc/GMT+5 - Be first to Comment!

Okay, so I jumped in and never really explained what “Foldback” is or what I am doing with it here.

First, a quick bit of history. Back in the dark ages of audio reinforcement, one of the cheapest audio consoles (mixing boards) that was available was the Yamaha MC series. Several churches I worked with back then had these consoles (8, 12 or 16 channels), so I was fairly familiar with them. Yamaha used the term Foldback for the stage monitor sends, but very few other manufactures use that terminology. The idea is that you are folding back some of the audio from the musicians back to them so they can hear what they are doing.

So the idea of my “foldback” for my blog is to fold back some comments, observations and planning information to those who served on the media team for the weekend that we might all grow in excellence in our service of worship. All this to further our purpose to glorify Christ, help spread the gospel and provide tools of training and encouragement for the church.


Excellence in the Arts - by - December 22, 2007 - 15:16 Etc/GMT+5 - Be first to Comment!

Where Are We Going
As we approach a new year it is natural to look back over previous years and look ahead at what is to come. So what does the new year hold for the media ministry? While somethings never change and there are a lot of unknowns, there are a few specific areas I would like to challenge us as a team to strive for in 2008.

More Media, More People. In keeping with our mission, the first goal is to make even more media resources available to even more people. This may involve releasing media in more formats, making the media more available or even making the resources better known through marketing and advertising.

Increase the Quality. From the technical standpoint, push down the noise floors, increase the bit-rates and sampling rates, improve the compression, improve the resolution. From an artist standpoint, improve the mix, smooth the shots, capture the moment, up the expectation.

Become More Flexible. By finishing up some of our infa-structure projects and carefully planning future purchases and installations we can make our systems and equipment more flexible to meet the changing needs of the ministries we serve while at the same time decreasing the amount of time and work it takes to meet these needs.

What are your thoughts?


Media - by - September 11, 2007 - 01:31 Etc/GMT+5 - Be first to Comment!

Making it stick
I am not a marketing expert, but I have learned a few things about effective marketing over the years. One element of the marketing trade is branding – that is, making an association between a product or service and a logo / slogan / identity. The purpose is to make the product or service more recognizable and memorable, usually to get you to buy it more often.

Where does this branding fit in with our media ministry? While we are not out to sell anything, we are trying to make a message more memorable, and branding the media is one way to accomplish this. We also work on promoting worship series, classes, ministries, events and even our church, all of which can benefit from a “brand” recognition.

Branding message series helps create a whole out of the parts. It ties them together and helps connect the pieces in our mind. This includes media covers, bumper, flyers, posters, fonts and even the worship song backgrounds. In the future this may include the “feel” of the services – lighting, room decor, color schemes, screen elements, foyer layout and many other components.

Branding our media ministry also gives us a method of reminding people of the resources that we make available. By having our media logo on everything we “produce” it reminds people that there is more than just this one item they are holding available. It also serves as advertising for our team, reminding people that someone put this media together. This can help us recruit new team members among other things.

It is important that once a brand has been established to stick with it and use it faithfully and repeatedly. Corporations understand this and spend large amounts promoting and protecting their brands. For us this means making sure all of our media has our team logo on it. For worship series we need to remember our theme and stick to it (graphics, looks, feel). Finally, we need to look for ways to brand and market more effectively.